We help coaches, educators, and service-based entrepreneurs craft strategic, story-led messaging that does more than convert — it captivates. Because the best copy doesn’t just drive sales. It builds movements, creates community, and keeps people coming back.
If you’re here, you’re probably ready to stop blending in and start standing out. You’re in the right place.
WE'RE a launch copywriting studio built for bold online business owners who are done sounding like everyone else
I USE WORDS to create a DEVOTED FOLLOWING
If every launch feels like starting from zero — re-explaining your offer, re-earning trust, and re-convincing people why they should care — that’s not because you’re bad at launching. It’s because your copy isn’t doing any long-term work. CULT COPY is for founders who want their launches to feel like a continuation of an ongoing conversation, not a hard reset every few months. We write launch messaging that builds shared language, reinforces your point of view, and trains your audience to understand what you do and why it matters before you ever sell.
The result? When you do get loud during a launch, it doesn’t feel like noise. It feels expected. Familiar. Almost inevitable. Your emails don’t read like announcements — they read like reminders. Your audience isn’t being persuaded from scratch — they’re stepping into something they already recognize and want to be part of. That’s how you stop chasing attention and start building demand that compounds.
You don’t Just need louder launches. You need people who already believe.
For Founders Who Are Done Reintroducing Themselves Every Time They Launch
Most launch copy is written to work for a moment. CULT COPY writes launch messaging as a connected story across emails, posts, and pages — so trust builds over time. That way, when you launch, you’re not convincing people from scratch. You’re reinforcing something they already understand and want.
Great Launches Are Built Long Before the Cart Opens
Through my 5 years of launch copywriting, I've learned this huge lesson
I spend an unreasonable amount of time thinking about why certain things stick and others don’t — ideas, phrases, brands, people. I save screenshots constantly, mostly of sentences I like, screenshots of screenshots, things I’ll “come back to,” and then I never organize any of it. I like slow mornings that turn into accidentally productive afternoons, sitting somewhere with good light and a drink I’ve already decided is my personality for the day, and letting my brain wander until something clicks. I’m obsessed with language, but in a nosy way — I want to know why someone chose that word, why that email worked, why people repeat certain phrases like inside jokes.
I don’t care about doing things the “right” way, I care about doing them in a way that makes sense and doesn’t feel annoying. I love work that feels a little loose, ideas that don’t announce themselves, and people who trust their instincts even when they can’t fully explain them yet. I’m very online, very observant, very unserious about most things, and extremely serious about the few that matter. This is all to say: if something about your brand feels off and you can’t put your finger on why, I will absolutely be thinking about it later.
I’m overly loyal to my favorite coffee order, deeply suspicious of menus with too many options, and emotionally attached to good lighting
I'm MAREN QUINN
goat cheese + pepper jelly
favorite toast topping?
autumn
favorite season?
shaken oatmilk espresso
what's your coffee order?
monstera
favorite house plant?
mountains
Mountains or beach?
east coast
East coast or west coast?
Done-for-you launch emails that carry your audience from pre-launch to cart close without forcing urgency or overexplaining the offer. Focused, strategic, inbox-first support.
Letters
that Launch
A full, done-for-you launch copy experience that builds context, momentum, and belief before you ever ask for the sale. This is for founders who want their launches to feel intentional — not improvised.
The Launch Narrative
WORK with ME
For the moments when you’ve reread your copy too many times and everything sounds fine and wrong at the same time. This checklist helps you step back, simplify, and make sure your message actually makes sense.
Copy Clarity Check
A behind-the-scenes look at how I quickly assess copy when something feels off. Use this to spot where your messaging is doing too much, saying too little, or missing the point entirely.
How to Audit Your Copy
A short, clear guide to the emails that should exist before you start selling — so your launch doesn’t feel abrupt or awkward. This walks through how to warm up your audience and set context without hype or overexplaining.
What to Email Before a Launch
This is a small collection of things I’ve made while working through my own questions about launches, copy, and selling without starting from scratch every time. They’re practical, a little opinionated, and designed to give you clarity fast — whether you’re gearing up for a launch or just trying to figure out what’s been feeling off in your messaging.