I’ve spent years watching what happens after the excitement fades — when a launch is over, the cart is closed, and founders have to do it all again. That’s where most copy falls apart. Not because it was bad, but because it was built for momentum instead of memory.

My work is focused on helping founders build messaging that holds up beyond one good week — copy that carries context forward, sounds familiar to the people reading it, and doesn’t need to be reinvented every time it’s time to sell again.

Drop your email in the form above to hear all of my ramblings about life, business, and stories that sell.

I care less about clever copy and more about whether it still works once the launch adrenaline is gone.

MEET THE WRITER