This is where I work things out in public. Launch copy, brand messaging, email strategy — plus observations about words, patterns I keep seeing, and ideas that refuse to leave me alone. Some posts are practical. Some are opinionated. Most are me following a thread until it turns into something useful.
Thoughts on launches, language, the internet, and whatever I can’t stop thinking about this week
the CULT COPY blog
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For the moments when you’ve reread your copy too many times and everything sounds fine and wrong at the same time. This checklist helps you step back, simplify, and make sure your message actually makes sense.
Copy Clarity Check
A behind-the-scenes look at how I quickly assess copy when something feels off. Use this to spot where your messaging is doing too much, saying too little, or missing the point entirely.
How to Audit Your Copy
A short, clear guide to the emails that should exist before you start selling — so your launch doesn’t feel abrupt or awkward. This walks through how to warm up your audience and set context without hype or overexplaining.
What to Email Before a Launch
This is a small collection of things I’ve made while working through my own questions about launches, copy, and selling without starting from scratch every time. They’re practical, a little opinionated, and designed to give you clarity fast — whether you’re gearing up for a launch or just trying to figure out what’s been feeling off in your messaging.
EXPLORE my FREE RESOURCE LIBRARY
Done-for-you launch emails that carry your audience from pre-launch to cart close without forcing urgency or overexplaining the offer. Focused, strategic, inbox-first support.
Letters
that Launch
A full, done-for-you launch copy experience that builds context, momentum, and belief before you ever ask for the sale. This is for founders who want their launches to feel intentional — not improvised.
The Launch Narrative
