Most launches fail quietly — not because the offer is bad, but because the copy shows up too late and tries to do too much, too fast. CULT COPY exists to fix that. I help founders write launch copy that compounds over time, builds recognition, and makes selling feel like the obvious next step instead of a bait-and-switch.
If your launches feel louder every time but not stronger, you’re not alone. You’re just missing the right structure.
Let Me Help You Build Demand for Your Launch Before You Ever Ask for the Sale
Done For You Copywriting Services
That approach creates spikes — not momentum. I write launch copy as infrastructure. Messaging that teaches your audience what you stand for, how to think about your work, and why it matters long before the cart opens. That way, when you do sell, you’re reinforcing belief — not trying to manufacture it.
That’s the difference between one-off launches and launches that get easier over time. Each service I offer is designed for a specific stage of clarity and capacity. You don’t need everything. You need the right thing.
Most people treat launch copy like a short-term campaign. A handful of emails. A sales page under pressure. A few posts meant to “warm people up” at the last minute.
most founders miss
THE SHIFT
Even strong writing can fall flat if it shows up at the wrong time, in the wrong order, or without a clear role to play. Most founders aren’t struggling because they can’t write — they’re struggling because their copy isn’t working together. Emails, posts, and sales pages are created in isolation, each trying to explain, persuade, and convert all at once.
That’s a heavy lift for any single piece of copy. CULT COPY approaches launches differently. Every message has a job. Some build familiarity. Some clarify the offer. Some reinforce trust. Some invite action. When copy is structured this way, nothing feels forced — and nothing has to shout. The launch works because the groundwork has already been laid.
Why “Good Copy” Isn’t Enough to Carry a Launch
$9500
investment BEGINS at
Pre-Launch Narrative Strategy. A clear messaging arc that sets context, builds familiarity, and prepares your audience to buy before selling begins.
Pre-Launch + Open Cart Email Sequence. A complete set of launch emails written as a progression, not one-offs.
Sales Page Messaging and Copy. Copy that reinforces the narrative already in motion, instead of trying to introduce everything at once.
Key Talking Points for Launch Content. Core ideas and language to use across posts, stories, and supporting content so everything sounds cohesive.
Audience Belief Mapping. We identify what your audience needs to understand, feel, and trust at each stage of the launch — and write accordingly.
Sequencing + Timing Guidance. Direction on when to send what, and why, so the launch unfolds naturally instead of all at once.
Voice-Aligned Human-Written Copy. Your language, sharpened — not templated, not generic, not trying to sound like anyone else, and definitely not AI.
WHAT'S INCLUDED
Founders launching a course, program, or service who want copy that doesn’t just perform once, but gets stronger with every launch.
BEST FOR
Your launch copy works together instead of competing for attention. Emails don’t over-explain. Sales pages don’t carry the entire burden. Your audience knows what you’re selling, why it matters, and why it makes sense for them — before you ever ask for the sale.
What this looks like in practice
This is for founders who don’t want to reinvent their messaging every time they launch. The Launch Narrative is a done-for-you copy service designed to build belief over time — not just generate a spike during cart open.
Instead of treating emails, sales pages, and launch content like separate assets, we build a single, cohesive story that carries your audience from context to clarity to action. The result is a launch that feels familiar, intentional, and increasingly effective every time you run it.
The Launch Narrative
Full service launch copy that compounds
$4500
investment BEGINS at
Pre-Launch + Open Cart Email Sequence. A complete set of launch emails written as a progression, not one-offs.
Strategic Flow & Purpose. Each email has a job — building familiarity, clarifying the offer, or inviting action.
Voice-Aligned Copy. Your tone, sharpened. Nothing templated. Nothing generic.
Light Context Setting. Enough framing so the emails stand on their own, without rewriting your entire launch narrative.
WHAT'S INCLUDED
Founders who already have a solid offer, aligned messaging, and sales page, but want their launch emails to do more than make noise.
Best For
Letters That Launch is for founders who want their launch emails written with intention — but don’t need a full messaging overhaul. This service focuses exclusively on your inbox: the pre-launch and open-cart emails that build momentum, reinforce belief, and make the sale feel like the natural next step.
No hype blasts. No copy written in isolation. Just a clear, cohesive email sequence that sounds like you and carries your audience through the launch without forcing urgency or overexplaining the offer.
Letters that Launch
COPYWRITING FOR LAUNCH EMAILS
Us having literally so much fun
Expert launch copy that is more than worth the investment
Copywriting that feels like you
Clear and timely communication
Superior attention to detail
NO MATTER Which SERVICE YOU CHOOSE, HERE'S WHAT YOU CAN DEPEND ON:
Whether you want a full launch narrative built for you or focused support on your launch emails, I offer services designed to make your messaging clearer, more cohesive, and easier to reuse. Take a look at the options above and choose the level of support that fits where you are right now — your future launches will thank you.
Business Coach for Online Educators
Alex Rivera
"Working with Maren completely changed how I think about launches. Before, every launch felt like a brand-new project — new angles, new explanations, new stress. What she helped me build wasn’t just better copy, but a message that actually carried forward."
"I’m no longer rewriting everything from scratch, and my audience feels warmer and more familiar every time I sell."
Brand Strategist & Creative Director
Cora Felts
"Nothing felt forced or salesy — it just sounded like me, but sharper and more intentional. The biggest difference is that my messaging finally feels cohesive. Emails, sales page, content — everything is working together instead of competing for attention."
"Maren has a rare ability to hear what you’re trying to say and translate it into copy that actually lands."
Brand Strategist & Creative Director
Cora Felts
I’ve worked with copywriters before, but Maren’s approach was different. She wasn’t just focused on making this one launch convert — she was thinking about how my message would hold up long-term.
"The copy we created is something I can actually reuse and build on, which has saved me an incredible amount of time and mental energy. It feels like an investment that keeps paying off."
KIND WORDS FROM MY CLIENTS