For the moments when you’ve reread your copy too many times and everything sounds fine and wrong at the same time. This checklist helps you step back, simplify, and make sure your message actually makes sense.

A behind-the-scenes look at how I quickly assess copy when something feels off. Use this to spot where your messaging is doing too much, saying too little, or missing the point entirely.

A short, clear guide to the emails that should exist before you start selling — so your launch doesn’t feel abrupt or awkward. This walks through how to warm up your audience and set context without hype or overexplaining.