But until then, want some freebies? I've dropped a selection of my top free launch copy resources below!
SUCCESS!
For the moments when you’ve reread your copy too many times and everything sounds fine and wrong at the same time. This checklist helps you step back, simplify, and make sure your message actually makes sense.
A behind-the-scenes look at how I quickly assess copy when something feels off. Use this to spot where your messaging is doing too much, saying too little, or missing the point entirely.
A short, clear guide to the emails that should exist before you start selling — so your launch doesn’t feel abrupt or awkward. This walks through how to warm up your audience and set context without hype or overexplaining.
This is a small collection of things I’ve made while working through my own questions about launches, copy, and selling without starting from scratch every time. They’re practical, a little opinionated, and designed to give you clarity fast — whether you’re gearing up for a launch or just trying to figure out what’s been feeling off in your messaging.
The Launch Copy Room is where you learn how to write launch copy that actually holds together — not just for one launch, but for the ones that follow. It’s designed for founders who want to understand what they’re doing with their copy, not just follow a checklist. If you’re ready to stop treating every launch like a fresh pitch, this is where to start.