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If every launch feels like starting from zero — re-explaining your offer, re-earning trust, and re-convincing people why they should care — that’s not because you’re bad at launching. It’s because your copy isn’t doing any long-term work. CULT COPY is for founders who want their launches to feel like a continuation of an ongoing conversation, not a hard reset every few months. We write launch messaging that builds shared language, reinforces your point of view, and trains your audience to understand what you do and why it matters before you ever sell.

The result? When you do get loud during a launch, it doesn’t feel like noise. It feels expected. Familiar. Almost inevitable. Your emails don’t read like announcements — they read like reminders. Your audience isn’t being persuaded from scratch — they’re stepping into something they already recognize and want to be part of. That’s how you stop chasing attention and start building demand that compounds.

You don’t Just need louder launches. You need people who already believe.

I Work with Founders Who Are Done Reintroducing Themselves Every Time They Launch