Most launches don’t fall apart because the writing is bad — they fall apart because the messaging never had a chance to work together. When copy is written one piece at a time, every email, page, and post ends up trying to do the full job on its own. That’s when selling starts to feel heavier than it should, even if everything technically “looks fine.”
My work focuses on fixing the structure underneath the copy — so your messaging builds context, momentum, and clarity instead of starting over every time you sell.
It’s easy to miss when you’re focused on getting a launch out the door instead of stepping back to look at the whole thing.
Most launch copy problems don’t come from bad writing — they come from broken messaging
Done-for-you launch emails that carry your audience from pre-launch to cart close without forcing urgency or overexplaining the offer. Focused, strategic, inbox-first support.
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that Launch
A full, done-for-you launch copy experience that builds context, momentum, and belief before you ever ask for the sale. This is for founders who want their launches to feel intentional — not improvised.
The Launch Narrative
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I’ve spent years watching what happens after the excitement fades — when a launch is over, the cart is closed, and founders have to do it all again. That’s where most copy falls apart. Not because it was bad, but because it was built for momentum instead of memory.
My work is focused on helping founders build messaging that holds up beyond one good week — copy that carries context forward, sounds familiar to the people reading it, and doesn’t need to be reinvented every time it’s time to sell again.
I care less about clever copy and more about whether it still works once the launch adrenaline is gone.
MEET Your New Favorite copywriter
The Launch Copy Room is where you learn how to write launch copy that actually holds together — not just for one launch, but for the ones that follow. It’s designed for founders who want to understand what they’re doing with their copy, not just follow a checklist. If you’re ready to stop treating every launch like a fresh pitch, this is where to start.
MADE for founders who want to write their own PROFITABLE launch COPY
LEARN A BETTER WAY to WRITE LAUNCH COPY
For the moments when you’ve reread your copy too many times and everything sounds fine and wrong at the same time. This checklist helps you step back, simplify, and make sure your message actually makes sense.
Copy Clarity Check
A behind-the-scenes look at how I quickly assess copy when something feels off. Use this to spot where your messaging is doing too much, saying too little, or missing the point entirely.
How to Audit Your Copy
A short, clear guide to the emails that should exist before you start selling — so your launch doesn’t feel abrupt or awkward. This walks through how to warm up your audience and set context without hype or overexplaining.
What to Email Before a Launch
This is a small collection of things I’ve made while working through my own questions about launches, copy, and selling without starting from scratch every time. They’re practical, a little opinionated, and designed to give you clarity fast — whether you’re gearing up for a launch or just trying to figure out what’s been feeling off in your messaging.
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Thoughts on launches, copy, business, and the parts of building something online that don’t fit neatly into a framework. Also living my dreams as an advice columnist.